Enjoyed a night of celebration with staff from Stoke-on-Trent Tourist Information Centre other tourism staff and representatives from the tourism sector in Stoke at the Heart of England Awards for Excellence in Tourism. These are the Industry awards for our sector, (the eqivalent of a Grammy or Oscar) held in Birmingam at the ICC. It is a prestigious event and we went along to support the staff of Stoke TIC who had been shortlisted down to the final three. We enjoyed a lovely meal and a very entertaining evening topped off when Stoke TIC won their category, and were presented with their award by Nick Owen and Suzanne Virdee. This is a fantastic achievement particularly when up against areas with big tourism offices and budgets such as Straford on Avon. Praised for their excellent local knowledge and high levels of customer service, this award is richly deserved. It is about time that there is recognition for some of the good things that happen locally, all too often we hear negative comments about the area but there are many things to be proud of in the Potteries and North Staffordshire and we need to shout out about them more. I wish the staff good luck as they now move on to represent the West Midlands in the national round of the competition.
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